What is SEO and How Do I Improve My Rankings on Google?

Everyone wants to rank #1 on Google. Many companies spend thousands of dollars a month ensuring they get there through paid advertising (Google Ads), but what do you do if you don't have that kind of advertising budget? This is where SEO (Search Engine Optimization) comes in to play.

The Basics of SEO

When a person talks about improving their SEO, they mean they want to improve their site to increase visibility to potential customers searching for products or services related to their business on Google, Bing, or any other search engine. Search engines use bots to crawl pages on the web, collecting as much information as possible. The crawlers bring back all of that information to the search engine to build an index.

Algorithms from these search engines analyze the pages to determine how to rank the pages/websites when a person has entered a search into the browser.

Why is SEO Important for Marketing?

According to Google, the average person uses a search engine 3-4 times a day. It's estimated that there are 2 trillion internet searches every year, with many of those searches being product related.

With all of these searches being performed, it is very important for your site to rank on the first page of Google, especially since as many as 92% of users don't go to the second page. If your business isn't being shown until the second or third page of Google, you are missing out on a significant portion of potential consumers.

Building an SEO-Friendly Site

Much is involved with building an SEO-friendly site, and it's often recommended to hire an outside consultant to make sure this is done right. Contact us today so we can discuss options for optimizing your website.